Alix Earle (born December 16, 2000) is an American social media personality known for her presence on TikTok, where she has gained significant popularity for her “Get Ready With Me” (GRWM) videos. She has been called TikTok’s “It girl” and “hot best friend” due to her engaging and relatable content.
Early Life and Education
Alix Earle was born in Monmouth County, New Jersey. She is the oldest of five children, with one biological sister, Ashtin Earle, and three half-siblings from her father’s second marriage to Ashley Dupré. Alix graduated from Red Bank Catholic High School in 2019 and went on to attend the University of Miami, where she graduated in May 2023 with a degree in marketing from the Miami Herbert Business School.
Career
Alix began posting on TikTok in February 2020 while she was a freshman at the University of Miami. Her first video featured her and her friends showing off their outfits made of trash bags. Alix’s content quickly gained traction, and she became known for her GRWM videos, where she openly shares details of her personal life. Her ability to drive sales for the brands she promotes has been dubbed the “Alix Earle effect”.
In August 2023, Alix launched her first-ever podcast, “Hot Mess with Alix Earle,” in collaboration with Alex Cooper’s Unwell Network. She has also been featured in various media outlets and has worked with stylist Mimi Cuttrell, who also styles Gigi Hadid.
Personal Life
Alix is dating Miami Dolphins wide receiver Braxton Berrios. The couple confirmed their relationship in November 2023. Alix is known for her honesty and openness about her struggles with acne and other personal challenges, which has endeared her to her followers.
Trivia
- Alix’s father, Thomas “TJ” Earle, is a successful construction magnate.
- She has been called the “queen of Gen Z” due to her rapid rise to fame on TikTok.
- Alix has almost 6 million followers on TikTok and over 3 million followers on Instagram.
Alix Earle continues to be a prominent figure in the digital content creation space, with a growing fanbase and a strong presence on multiple social media platforms.
