Overview
Brooklyn Victoria McKnight (born December 31, 1999) is an American YouTuber, social media personality, and entrepreneur. She is best known for her YouTube channel, Brooklyn and Bailey, which she runs with her identical twin sister, Bailey McKnight. The channel features a variety of content, including family vlogs, fashion, beauty, and lifestyle videos. Brooklyn and Bailey have gained a significant following across various social media platforms, making them influential figures in the online content creation community.
Early Life and Background
Brooklyn McKnight was born in Utah, United States, to Mindy and Shaun McKnight. She is the eldest child in the McKnight family, which includes her twin sister Bailey, and their younger siblings Kamri Noel, Rylan, and adopted siblings Paisley and Daxton. Brooklyn’s mother, Mindy McKnight, is also a well-known YouTuber who runs the popular channel Cute Girls Hairstyles.
Social Media Career
Brooklyn and Bailey launched their YouTube channel, , in 2013. The channel focuses on teen interests, fashion, beauty, and “all things fun.” It has amassed over 7 million subscribers and features a wide range of content, including vlogs, DIY projects, skits, and pranks. The twins were listed by Business Insider as one of “13 up-and-coming YouTube stars you should be following” in 2015.
In addition to their main channel, Brooklyn and Bailey also run a channel called Squared, which is dedicated to all things twins. The channel features episodes contributed by seven sets of twins from North America, the UK, and Australia.
Music and Entrepreneurship
In early 2017, Brooklyn and Bailey announced their entrance into the music industry. They partnered with music producer Benny Cassette and released their first track, “Dance Like Me,” on March 3, 2017. The track charted at #26 for most popular song and #12 for pop US song on iTunes. They released their second single, “Simple Things,” on April 28, 2017, and their third song, “What We’re Made Of,” on July 13, 2017.
The twins have also launched their own merchandise line, including a mascara line called Lash Next Door, which quickly expanded to include hair accessories, jewelry, and clothing.
Personal Life
Brooklyn McKnight graduated from Baylor University in Waco, Texas, with a major in entrepreneurship. She later graduated as a Master Esthetician from the Skin Science Institute of Laser & Esthetics in Utah. Brooklyn is married to Dakota Blackburn, and the couple announced in July 2024 that they were expecting their first child.
Legacy and Impact
Brooklyn McKnight’s contributions to the online content creation community have made her a notable figure in the industry. Her ability to create engaging and relatable content, along with her entrepreneurial ventures, has solidified her place as a popular social media personality. Brooklyn and Bailey continue to inspire and entertain their followers with their creativity and authenticity.
