Jordan Matter is an American photographer, YouTuber, and social media influencer known for his engaging content focused on photography, dance challenges, and family-based vlogs. With millions of followers across various platforms, he has built a reputation for creating dynamic visual storytelling.
Early Life and Education
Jordan Matter was born on October 6, 1966, in New York City, New York. He grew up in a creative family, being the son of film director Alex Matter and model Paula Feiten. This artistic environment sparked his interest in photography and visual arts from an early age. Jordan attended college in New York, though details about his educational background remain scarce.
Career
Jordan Matter began his career as a professional photographer specializing in headshots for actors and models. His big break came with the release of his bestselling photo book Dancers Among Us in 2012, which showcased dancers performing in everyday environments.
Building on the success of his book, Jordan transitioned into digital media. He launched his YouTube channel in 2018, where he combined his love for photography and performance art. His content includes dance challenges, behind-the-scenes photography tips, and family-oriented vlogs featuring his daughter Salish Matter.
Jordan has collaborated with major influencers and celebrities, including Charli D’Amelio and Addison Rae. His videos often highlight positive messages about creativity and self-expression.
Recent News
As of 2025, Jordan Matter continues to create diverse content on his YouTube channel, which has surpassed 27 million subscribers. His recent projects include travel vlogs and a series where his daughter experiences unique challenges, like flying alone for the first time.
Personal Life
Jordan Matter is married to Lauren Boyer, and they have two children, including Salish Matter, who frequently appears in his content. His family plays a central role in his brand, making his content relatable and family-friendly.
Awards and Recognitions
- YouTube Creator Awards: Gold and Diamond Play Buttons.
- Nickelodeon Kids’ Choice Award Winner (2024).
- People Magazine Top 50 Creators (2024).
Legacy and Impact
Jordan Matter has significantly influenced the digital photography space by merging performance art with social media storytelling. His ability to create visually captivating content while promoting positive values has inspired many aspiring creators.
Social Media Presence
- Instagram: @jordanmatter with 2.3M+ followers.
- YouTube: Jordan Matter with 27M+ subscribers.
- TikTok: @realjordanmatter with 6M+ followers.
- Website: jordanmatter.com
His consistent content creation and family-friendly approach ensure his ongoing influence in the social media and photography world.
